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The new alphabet of local search

AI doesn't search.
It retrieves. Be what it retrieves.

The game changed when AI became the search engine. These six disciplines are what make you retrievable — not just rankable. One for each way AI finds and recommends a business like yours.

Six disciplines. One goal.

Used to be about keywords. Now it's about being in the answer. Here's what each term means in plain language.

SEO
Search Engine Optimization
The original game — keywords, backlinks, authority signals. Still essential. Now just table stakes.
GEO
Generative Engine Optimization
Making AI-generated answers cite your business instead of a competitor's. When ChatGPT recommends an HVAC company in Auburn, this is why it's yours.
AIO
AI Overview Optimization
Google's AI summaries that appear before organic results. Getting included in them is free placement at the very top of the page.
AXO
AI Experience Optimization
How your site behaves when an AI agent visits it — crawlability, structured data, semantic clarity. If an AI can't read it, it won't recommend it.
RAG
Retrieval-Augmented Generation
The architecture most AI assistants use to pull real-world facts. If you're in the sources they retrieve from, you're in the answers they generate.
Context
Context Engineering
Every signal — reviews, schema, citations, GBP, social — telling a consistent story AI can trust. Inconsistency is what gets you ignored.

When someone asks their phone for a plumber in Auburn — you want to be the answer.

Used to be about being on page one. Now it's about being in the answer. AI assistants, voice search, and Google's AI Overviews all pull from a ranked set of trusted entities. They cite businesses with consistent signals, clear schema, strong reviews, and a well-structured web presence. We build all of that — intentionally, from the start.

What we build for you.

01
Local Entity Profile
GBP optimization, NAP consistency across directories, citation building, and entity disambiguation. We make sure AI knows exactly which business you are and where you operate.
02
Schema Architecture
JSON-LD for LocalBusiness, Service, FAQ, Review, and more. Machine-readable from day one. When an AI visits your site, it leaves knowing who you are.
03
AI Citation Strategy
Getting your business mentioned in AI-adjacent content, trusted directories, and sources that language models retrieve from. Long game, but a durable one.

Let's make sure AI knows who you are.

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